Media Coverage
Jennifer Schenberg is a recognized voice in communications strategy for executives and businesses, with appearances on ABC’s 20/20 and KMX News LA and features in Forbes, Newsweek, Marketing Dive, Crain’s New York Business, FierceCEO, ForbesWomen, USA Today, and PRWeek.
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Executive and client press coverage
Press, contributed articles, and expertise.
Dozens of new tech categories, hundreds of clients
For 30 years, Jennifer Schenberg has counseled startup founders, enterprise CEOs, CMOs and communications professionals through major milestones including global expansion, M&As, and IPOs. Below are recent featured coverage and bylines.
A CMO’s Guide to Machine Relations
In this article for Marketing Dive, Jennifer outlines how winning in generative search relies heavily on validation and proof. To get cited in AI engines, CMOs must anchor their strategy in public relations, leveraging earned authority, customer reviews, and third-party validation, while implementing machine relations to ensure their content is easily read and trusted by AI.
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The Companies Building AI Don’t Trust AI To Tell Their Story
In this article for Forbes, Jennifer argues that even the companies building generative technology don’t trust AI to handle high-stakes narratives, proving that human expertise and storytelling remain irreplaceable for building brand trust.
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Woman’s Theory About Why Marketing Jobs are Being Rebranded Goes Viral
Newsweek featured PenVine CEO Jennifer Schenberg in this story, where she comments that investor pressure and AI have executives swapping marketing titles for more technical descriptors like “architect” to get buy-in, even as AI companies pay millions for actual human storytellers.
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Is AI Influencing Our Writing?
Jennifer joined KNX News LA as a featured expert discussing AI’s influence on writing, and why businesses need to be more mindful of how they use it in branding and marketing.
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Publishers Paid The Price For Platform Dependency—You May Be Next
In this article, Jennifer warns brands not to become entirely platform-dependent by surrendering their customer relationships entirely to emerging AI engines.
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What is PR in 2026?
Help A Reporter Out (HARO) recently asked PenVine CEO and Chief Storyteller Jennifer Schenberg to define what PR is in 2026. She shared that PR teams are leveraging Reddit AMAs as a powerful shared media strategy to insert credible voices into peer-to-peer communities, building authentic human validation that LLMs heavily favor and cite.
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“From the onset of our working relationship, Jennifer impressed me with her broad knowledge of B2B public relations, social media, and marketing communications. She has an extremely positive and strategic approach, which results in truly creative and effective messages. The results we achieved in such a short time was a testament to her tireless work-ethic and results oriented focus on her clients.”
Tom Lassandro
Director of Business Product Marketing, Cablevision
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Posts
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Is AI Influencing Your Writing?
Are we losing our unique voice to AI? I recently joined KNX News LA 1070 AM as a featured guest to discuss the intersection of AI and writing, and why relying too heavily on automated tools is turning business content into AI slop. When algorithms flatten our language and strip…
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Executive Perspective: What it takes to be a good leader
What does it take to be a good leader? A great CEO? It takes passion, patience and empathy. FierceCEO highlights what it takes to be a good leader, featuring PenVine CEO, Jennifer Schenberg. An excerpt from FierceCEO: CEO to CEO. With the new year here, some chief executives weighed in…