Press + Thought Leadership
Media Coverage
Jennifer Schenberg is a recognized voice in communications strategy for executives and businesses, with appearances on ABC’s 20/20 and KMX News LA and features in Forbes, Newsweek, Marketing Dive, Crain’s New York Business, FierceCEO, ForbesWomen, USA Today, and PRWeek.
Media Coverage
Recent Interviews and Articles
A CMOs Guide to Machine Relations
In this article for Marketing Dive, Jennifer outlines how winning in generative search relies heavily on validation and proof. To get cited in AI engines, CMOs must anchor their strategy in public relations, leveraging earned authority, customer reviews, and third-party validation, while implementing machine relations to ensure their content is easily read and trusted by AI.
Woman’s Theory About Why Marketing Jobs are Being Rebranded Goes Viral
Newsweek featured PenVine CEO Jennifer Schenberg in this story, where she comments that investor pressure and AI have executives swapping marketing titles for more technical descriptors like “architect” to get buy-in, even as AI companies pay millions for actual human storytellers.
What is PR in 2026?
Help A Reporter Out (HARO) recently asked PenVine CEO and Chief Storyteller Jennifer Schenberg to define what PR is in 2026. She shared that PR teams are leveraging Reddit AMAs as a powerful shared media strategy to insert credible voices into peer-to-peer communities, building authentic human validation that LLMs heavily favor and cite.
AI in PR: How PR Pros Are Actually Using AI
For HARO, Jennifer explains that AI is wonderful at is bringing research data together very quickly and providing fresh perspectives. However, storytelling is a very nuanced thing, and when AI misses those nuances, everything blows up.
The Companies Building AI Don’t Trust AI To Tell Their Story
In this article for Forbes, Jennifer argues that even the companies building generative technology don’t trust AI to handle high-stakes narratives, proving that human expertise and storytelling remain irreplaceable for building brand trust.
Publishers Paid The Price For Platform Dependency—You May Be Next
In this article, Jennifer warns brands not to become entirely platform-dependent by surrendering their customer relationships entirely to emerging AI engines.
AI Influencing Our Writing?
Jennifer joined KNX News LA as a featured expert discussing AI’s influence on writing, and why businesses need to be more mindful of how they use it in branding and marketing.
Thought Leadership
Recent Expert Features in Forbes
Keeping Evergreen Content Fresh And Engaging
A “Share of Voice to Share of Model” blueprint is an evergreen, data-driven PR framework. It tracks competitor gaps across LLMs while mapping how and when PR results earn AI citations. Because AI models constantly update and citations rapidly decay, communications teams are obsessed with daily monitoring. This living framework also maps how being in AI recommendations accelerates pipeline velocity, giving CMOs hard proof that earned media drives revenue.
Ways To Impress At Your First Corporate Networking Event
Do your homework. Research attendees on LinkedIn, social media and their websites. Review recent media coverage. Preparation is the difference between small talk and meaningful conversation, so identify shared experiences before you walk in. Always remember, relationships are give and take, and this first networking event is about finding common ground. Connect your conversation to a person’s passions, and you’ll leave a lasting impression.
How To Embed Strong Communication Across Your Organization
Every leader communicates. Few do it with intention. The difference is knowing your audience, your message and the outcome you want. Bring comms into every town hall. Get communications in the room before decisions are made, not after. Build one story that every team, from sales to finance, tells the same way. One company, one story, one voice. That’s what builds an organization people remember.
As AI Takes Over, What’s Left For Internal Communicators?
While AI compiles facts and can quickly disseminate information, nurturing trust through a crisis requires a deep understanding of the employee community and cultural sensitivities. Human empathy and judgment are essential to crafting the strategy and advising the spokesperson on delivery, because how you say it is just as important as what you say.
New To Webinar Hosting? Focus Areas For Confident Presentations
Prepare. Know your topic and experts inside out. This frees you to be a dynamic moderator. Be ready to build off every answer and boldly prompt for personal anecdotes that bring stories to life. Go beyond talking points to capture unscripted moments that turn a generic webinar into a must-see event. An AI can facilitate, but a prepared comms pro can orchestrate a rich and lively conversation that sells.
How CMOs Can Help Shape A Better End-To-End Customer Experience
CMOs should partner with customer success and sales teams to launch an enterprise-wide customer “heroification” strategy. I did this for a client and launched with a biotech customer, securing a speaking engagement and a global award win. After the celebration, the customer proactively asked for a new product! CMOs: Start by elevating one customer. Credibility, trust and pipeline will follow.
How To Use Employer Branding To Connect With Early-Career Talent
The best way to attract early-career talent is with proof, not promises. Gen Zers trust peer reviews and love short-form videos. So develop an employee spotlight program where entry-level hires share genuine workplace experiences. Unscripted videos humanize your brand. Plus, they’re relatable, a priority for young talent seeking that confidence and trust before committing to a new employer. Post them where Gen Zers already are: on TikTok, Insta and your careers pages.
How CMOs Can Speak The Same Language As Their CEOs
As CMO in residence, I built a strategic friction, high-reward practice to capture insights that oftentimes slip through the cracks; current metrics tell you what happened, but not always why. Consistent conversations with sales and customer success fill that gap, providing the qualitative context behind why a prospect enters the pipeline, why a deal closes, or why a customer says yes to an upsell. This shift gave my CEO the context needed to turn marketing metrics into a revenue story.
How Comms Leaders Can Justify Investments In Trust And Reputation
What’s the cost of invisibility? Trust influences every purchase decision, including which brand an AI recommends. It retains loyal customers, mitigates reputational risk when a crisis hits and drives sales. Building credibility is a long-term investment with immediate and ongoing returns. Without it, the cost becomes very clear, very fast. What price does leadership put on that?
Soft Skills That Set Communications Professionals Apart
One emerging soft skill is reading the digital room. It’s social listening combined with instinct to interpret a community’s cultural undertones—the unspoken values, inside jokes and sensitivities that decide if a strategy resonates as authentic or insensitive. Start by tracking raw sentiment across platforms like Reddit, TikTok, Discord and other digital communities before a major launch. Applying this judgment makes the difference between a successful campaign and a devastating backlash.
Ways To Turn Customers Into Your Most Powerful Marketing Partners
Heroify a customer. Let them tell stories about your impact. Submit them for an award, secure a speaking slot, highlight them in a spotlight series. I recently created a marketing campaign for a client and their customer won a global award. The results: a deeper, more collaborative relationship and full funnel results. Customer advocacy is genuine proof that puts prospects across the finish line.
Owned Or Social Media? Best Ways To Build Strong Customer Communities
Renting attention on social trades reach for customer relationships and data. With AI slop eroding trust, owned is the smarter bet. Brands building social experiences on owned properties keep the relationship. Those that can figure out how to monetize these experiences keep the revenue. Owned wins because building genuine connections where audiences want to be fosters loyalty and inspires trust.
Summer Projects That Can Strengthen Your Business Year-Round
This summer, we’re hosting AI readiness workshops to help tech companies navigate the shift from SEO to generative discovery. Because 89% of AI citations rely on earned media, we’re teaching these companies how to influence a new audience: the AIs that determine how their brands surface. The takeaway: Enterprise CMOs learn how to safeguard their narratives against AI hallucinations, while startup founders learn how to earn visibility in AI answers.
How PR Leaders Can Build Credibility In Online Communities
PR leaders should prioritize attentiveness because the same golden rule applies even in online communities: Know thy audience. Stop thinking about how to control the narrative and start listening to the people. If you don’t take the time to understand the subculture, you’ll only be contributing to human slop.
The Companies Building AI Don’t Trust AI To Tell Their Story
In a market flooded with content, what’s scarce, and what actually builds credibility, is who vouches for you. What are you more likely to trust? Reviews, articles and research reports? Or a company’s blog and ads? People trust what others say about you more than anything you say about yourself. That’s earned media, and it’s what AI engines trust most, too.
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“From the onset of our working relationship, Jennifer impressed me with her broad knowledge of B2B public relations, social media, and marketing communications. She has an extremely positive and strategic approach, which results in truly creative and effective messages. The results we achieved in such a short time was a testament to her tireless work-ethic and results oriented focus on her clients.”
Tom Lassandro
Director of Business Product Marketing, Cablevision
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Posts
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Beyond AI Adoption: What Marketing Metrics Measure Real Impact?
Last week, I was featured in a Forbes piece that tackled a question every marketing executive is facing right now: “As AI becomes embedded in our workflows, how do we measure its actual business…
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Is AI Influencing Your Writing?
Are we losing our unique voice to AI? I recently joined KNX News LA 1070 AM as a featured guest to discuss the intersection of AI and writing, and why relying too heavily on…
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Executive Perspective: What it takes to be a good leader
What does it take to be a good leader? A great CEO? It takes passion, patience and empathy. FierceCEO highlights what it takes to be a good leader, featuring PenVine CEO, Jennifer Schenberg. An…