Author: Jennifer Schenberg | CEO and Chief Storyteller – PenVine
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Beyond AI Adoption: What Marketing Metrics Measure Real Impact?
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Last week, I was featured in a Forbes piece that tackled a question every marketing executive is facing right now: “As AI becomes embedded in our workflows, how do we measure its actual business return instead of just tracking tool usage?” My Take focuses on measuring new capabilities and direct…
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Is AI Influencing Your Writing?
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Are we losing our unique voice to AI? I recently joined KNX News LA 1070 AM as a featured guest to discuss the intersection of AI and writing, and why relying too heavily on automated tools is turning business content into AI slop. When algorithms flatten our language and strip…
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Executive Perspective: What it takes to be a good leader
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What does it take to be a good leader? A great CEO? It takes passion, patience and empathy. FierceCEO highlights what it takes to be a good leader, featuring PenVine CEO, Jennifer Schenberg. An excerpt from FierceCEO: CEO to CEO. With the new year here, some chief executives weighed in…
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How PR Bridges the Gap Between Companies and Customers
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Over the years, PenVine has been approached by a range of companies — from start-ups to large, global, publicly-traded enterprises. The business goals range from branding and competitive differentiation to marketplace introductions, fundraising, organic growth and exits. But one thing remains constant – each company values public relations to help…
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Happy Pi Day!
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Pi is described as an “irrational and transcendental number” whose decimals “continue infinitely without repetition or pattern.” So what’s not to celebrate today, it’s Pi Day! Did you know that in a mirror, 3.14 looks like “pie“? Maybe you’re interested in hearing from the Numberphile about Pi and the size of the…
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2017: A Year of Growth & Innovation
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2017 is already a year of growth for the PenVine team. From deep learning, AI and the credit industry to restaurant marketing, mobile advertising and wearable diagnostics, we’re excited to support so much innovation and growth with our clients, globally. I’m so grateful for our team! Some amazing recent hits: CNBC: Forget…
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Happy Pi Day!
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Math enthusiasts and geeks alike have been waiting a century for TODAY. Why? Because it’s Pi Day, 3/14/15. And if you want to get crazy about it, you can celebrate at 9:26:53 a.m. since the next numbers are 9, 2, 6, 5, and 3. And according to ABC News, as befitting its…
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Welcome to My Blog
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Welcome to my blog, where I like to share ideas about parenting, travel, work and technology. — Jennifer Schenberg, Chief Talker, PenVine.