Three Decades of Public Relations and Marketing Expertise
Navigating 30 years of technology shifts has proven one constant: trust. We rely on who vouches for a product or brand. So do machines. This has made storytelling and communications a priority to business leaders. Jennifer has a rich history in B2B technology PR, helping clients to shape and define the evolving tech landscape into what it is today.
Jennifer Schenberg is CEO and Chief Storyteller at PenVine , a B2B technology PR agency for enterprise AI, adtech, cybersecurity, media and entertainment, telecommunications, Internet of Things (IoT), financial services, digital healthcare, biotech, proptech, and contech. She scales tech brands, from startups to Fortune 500 enterprises, transforming complex technologies into powerful narratives that create new categories, accelerate growth, and establish market leadership.
Over the course of her career, Jennifer has created a dozen technology categories, including mobile advertising, satellite radio, mobile visual search, deep building analytics, and mobile payments.
Her expertise extends beyond media relations to machine relations. She takes an interdisciplinary approach to brand visibility, using GEO strategies to ensure clients are cited in the AI answers shaping their markets.
Jennifer designs earned media strategies that help startups achieve unicorn status, prepare for IPOs on the Nasdaq, NYSE, AIM, and LSE, and attract high-value exits to industry giants like Google, Sabre, Upland Software, and Adobe. She also selectively serves as CMO-in-residence, helping startups define GTM, integrate earned, shared and owned media campaigns, and create customer reference programs that build loyalty and trust.
For global enterprises, Jennifer crafts strategies that increase market share and shareholder value while protecting brand narrative from AI hallucinations. Over the years, her data-driven storytelling has built category leadership for brands like TransUnion, Fandango, Sprinklr, Labviva, Leviton, AdTheorent, and Kenzen.
She is a former All-American track and field and cross country athlete who enjoys traveling, movies, reading, and spending time with her family.
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Perspectives on public relations, technology, AI visibility, storytelling and the forces reshaping how brands earn trust.
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Beyond AI Adoption: What Marketing Metrics Measure Real Impact?
Last week, I was featured in a Forbes piece that tackled a question every marketing executive is facing right now: “As AI becomes embedded in our workflows, how do we measure its actual business return instead…
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Is AI Influencing Your Writing?
Are we losing our unique voice to AI? I recently joined KNX News LA 1070 AM as a featured guest to discuss the intersection of AI and writing, and why relying too heavily on automated tools…
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Executive Perspective: What it takes to be a good leader
What does it take to be a good leader? A great CEO? It takes passion, patience and empathy. FierceCEO highlights what it takes to be a good leader, featuring PenVine CEO, Jennifer Schenberg. An excerpt from…