Jennifer Schenberg is CEO and Chief Storyteller at PenVine, a B2B technology PR agency for AI, fintech, and cybersecurity leaders. She scales tech brands, from startups to Fortune 500 enterprises, transforming complex technologies into powerful narratives that create new categories, earn AI visibility, and establish market leadership.
Over the course of her career, Jennifer has created a dozen technology categories, introducing mobile advertising, satellite radio, and the precursor to SaaS, as well as mobile visual search globally.
Jennifer’s expertise extends beyond media relations to machine relations. She takes an interdisciplinary approach to AI visibility, using GEO strategies so clients are cited in the AI answers shaping their markets.
Jennifer designs earned media strategies that help startups achieve unicorn status, prepare for IPOs on the Nasdaq, AIM, and LSE, and attract high-value exits to industry giants like Google, Cisco, NBCUniversal, and Sabre. She also selectively serves as CMO-in-residence, helping them define narrative, execute go-to-market strategies, and create customer PR programs that build credibility and trust.
For global enterprises, she develops strategies that increase market share and shareholder value while protecting brand narrative from AI hallucinations. She has established category leadership for global brands including TransUnion, Fandango, HPE Aruba Networking, Persistent Systems, and Leviton.
A recognized voice in communications strategy, Jennifer has appeared on ABC’s 20/20 and is featured in Forbes, Newsweek, Crain’s New York Business, FierceCEO, ForbesWomen, USA Today, and PRWeek. She’s a former All-American track and field and cross country athlete who enjoys traveling, movies, reading, and spending time with her family.