Jennifer Schenberg is CEO and Chief Storyteller at PenVine, a B2B technology PR agency for enterprise AI, adtech, cybersecurity, media and entertainment, telecommunications, Internet of Things (IoT), financial services, digital healthcare, biotech, proptech, and contech. She scales tech brands, from startups to Fortune 500 enterprises, transforming complex technologies into powerful narratives that create new categories, accelerate growth, and establish market leadership.
Over the course of her career, Jennifer has created a dozen technology categories, including mobile advertising, satellite radio, mobile visual search, deep building analytics, and mobile payments.
Her expertise extends beyond media relations to machine relations. She takes an interdisciplinary approach to brand visibility, using GEO strategies to ensure clients are cited in the AI answers shaping their markets.
Jennifer designs earned media strategies that help startups achieve unicorn status, prepare for IPOs on the Nasdaq, NYSE, AIM, and LSE, and attract high-value exits to industry giants like Google, Sabre, Upland Software, and Adobe. She also selectively serves as CMO-in-residence, helping startups define GTM, integrate earned, shared and owned media campaigns, and create customer reference programs that build loyalty and trust.
For global enterprises, Jennifer crafts strategies that increase market share and shareholder value while protecting brand narrative from AI hallucinations. Over the years, her data-driven storytelling has built category leadership for brands like TransUnion, Fandango, Sprinklr, Labviva, Leviton, AdTheorent, and Kenzen.
A recognized voice in communications strategy, Jennifer has appeared on ABC’s 20/20 and is featured in Forbes, Newsweek, Crain’s New York Business, FierceCEO, ForbesWomen, USA Today, and PRWeek. She’s a former All-American track and field and cross country athlete who enjoys traveling, movies, reading, and spending time with her family.